Good Kind Digital is a bespoke affiliate marketing agency

Good Kind Digital was founded to help luxury and beauty brands run better affiliate marketing programmes. Our small, highly-specialised team is truly passionate about maximising growth in a sustainable and efficient way through affiliate and performance marketing. Offering everything you’d expect, from consultancy to agency services; we become an integral part of your marketing team. As a small agency, we immerse ourselves in your brand and pride ourselves on being entrusted by our clients to take on whatever projects they have in mind.


We make it easy for your business to take advantage of our digital marketing skills, gained whilst working for brands such as B&Q, Superdrug, Ticketmaster, Net-a-Porter, BEAUTY PIE and Mejuri. We like to see ourselves as an extension of your team, that’s really, really good at creating and executing original marketing campaigns.

Meet the team

  • Kelly

    FOUNDER

    A digital marketer and affiliate partnerships specialist, Kelly has over 10-years’ experience working with a vast array of brands, from household names to emerging DTC businesses. As the founder of Good Kind Digital, Kelly is passionate about making the affiliate channel accessible to all businesses and unlocking the substantial growth it can bring.

  • Lucy

    HEAD OF CONTENT

    Lucy is our in-house content specialist. Before joining Good Kind Digital, Lucy gained experience working in a range of marketing roles, including supporting premium client accounts such as Net-a-Porter at a leading affiliate network. Lucy has built strong relationships with key media partners, digital magazines and bloggers, and will help to put your brand in front of them.